Price Shoppers Can Be Good Customers
Stop Losing Money by Turning Away Price Shoppers
"Every call asking for a price is a potential sale. Let's turn those callers into customers."
"How much for a new AC unit?" Sound familiar?
When your team responds with "We can't give you a price without seeing your system," most of those callers simply hang up and call your competitor.
Let's face it - people want prices upfront these days. They price-check everything from groceries to cars online. HVAC shouldn't be different.
Today's Customers Shop Differently
Think about how you shop for stuff. You probably check prices online first before buying, right? Your customers are doing the same thing.
Studies show that 8 out of 10 people research prices online first, and 65% will call someone else if they can't get a quick price.
When someone calls asking for a price, they're not being cheap or difficult. They just want to know if you're in their budget before wasting their time (or yours).
The Real Cost of "No Prices Over the Phone"
When you refuse to give prices, you're basically showing customers the door. About 7 out of 10 callers never call back. Think about that—you paid good money for that lead through your marketing, and now they're gone.
What's worse? Those frustrated callers don't just disappear. They call your competitors who DO give prices. That's money walking right out the door.
Price Shoppers Are Good Customers
Many HVAC owners think price shoppers are just looking for the cheapest deal. That's just not true!
Most price shoppers are just starting their buying journey. They're trying to figure out what a system costs so they can plan their budget. Many will actually pay more for quality and good service once they understand their options.
They're not "tire kickers" - they're potential customers who need to be approached differently. They just want basic information to make decisions, just like you do when you're shopping.
Making It Even Better with AI
Adding AI to your pricing tools is like having your best salesperson working 24/7. The system automatically follows up with leads, responds instantly to questions, and personalizes messages based on what each customer needs.
The faster you respond to a lead, the better your chances of getting the sale. When someone requests a price at 10 PM on a Saturday, AI makes sure they get an answer right away—not Monday morning when they've already called three other companies.
The system gets smarter over time too, learning what works best for different types of customers. It's like having a sales assistant that never sleeps, never takes a day off, and gets better every day.
Bottom Line
The HVAC business is changing. Customers expect instant prices just like they get with everything else they buy. Fighting this trend is like trying to stop the tide with a bucket.
By using online pricing tools, you'll:
- Turn price shoppers into paying customers instead of lost leads
- Grow your business without hiring more staff or buying more trucks
- Cut your customer acquisition costs dramatically
- Stand out from competitors who are still stuck in the old ways
- Give customers the information they actually want, when they want it
Remember, there's a price shopper in all of us. By giving the information people want, you'll turn what used to be frustrating price calls into your biggest source of new business.
Learn more about we can help by watching our videos at https://www.youtube.com/@JustGiveMeThePrice/videos