Ruth King - Contractor Cents Podcast

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Ruth King, often called the "Profit & Wealth Guru" for contractors, has decades of experience helping HVAC business owners master their financials, improve cash flow, and grow profitable businesses. As the host of the Contractor Cents podcast, she shares valuable insights on industry trends, financial strategies, and business growth.

In this episode, Ruth sits down with lead generation expert Daniel Bezden, founder of Just Give Me The Price, to discuss the challenges contractors face in attracting new customers. With lead generation numbers trending down - both for Big Box In-Store leads and traditional advertising - Daniel shares how to adapt to changing consumer behaviors, especially when marketing to Millennials and Gen Z. Tune in for actionable strategies to keep your pipeline full in today’s evolving market.